Consumers across the World are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing further north.
According to a report published on Wednesday, SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers.
A recent survey spearheaded by a mobile solutions provider in the U.K. polled 1,572 mobile consumers who had downloaded an app in the UK, USA, Australia, New Zealand, France, Germany, and Spain. The findings indicate that 49% of those polled in the U.K. exhibit a preference for SMS and push messages.