Text Messaging Revisited

Revisiting Text Messaging

Despite the abundance of apps and growing sophistication of smartphones, text messaging continues to offer one of the most universal, and reliable mobile interactions. In a mobile world of multiple devices, operating systems and service providers, messaging is the one common denominator through which all mobile devices communicate.

Recent surveys have shown that 96 percent of text messages are read within three minutes of delivery, and despite periodic news reports speculating on the decline of messaging, this channel continues to be the silent workhorse of mobile and will continue to offer an unmatched foundation on which companies can anchor their mobile strategy. The Txtreme text-messaging solution enables the delivery of a simple text message, or more sophisticated Text plus a tailor-made Email, empowering companies to deliver a range of personalized, time-sensitive content, including reminders, notifications, sales promotions, public safety alerts, photos, videos and audio clips. read more

SMS the new channel for customer support services

Many of us are now receiving a text from our banks informing us of our current balance etc. Pre-booked taxi’s text with their location, registration number, driver details, and ETA. If we book plane tickets we get a text confirmation. And our doctor’s send reminders so that we don’t forget an appointment the next day.

Why has everyone started sending us texts all of a sudden? Maybe it’s because, unlike emails, we read them all. Did you know that 90% percent of all SMS are read within three minutes of being received? And since over 85 % of the world adult population owns a mobile device, it is undoubtedly a very powerful communication tool. read more

Text Beats Mobile Marketing Apps Hands Down

Smartphones are fast becoming the digital gateway for consumers, replacing desktops and laptops as the preferred way for people to get online. Consequently, there’s a lot of hype around smartphone apps as a mobile marketing tool for retailers. But the growing preference for smartphones doesn’t mean apps are the best choice for mobile marketing. In fact, the evidence shows that text messaging is a far more effective choice.

A retail marketing strategy built around apps is dependent on users downloading and using the app. But a recent study found that 65% of smartphone users don’t download a single app during a given month. And while it’s true that people spend a lot of time interacting with their installed apps, it turns out that most of that time is spent focused on the user’s favourite app – It was found that users spend 42% of their total app time focused on their most-used app, e.g., Twitter, Facebook, Pinterest, etc. read more

SMS Marketing showed great reults on Black Friday

Although not all sales data from Black Friday is in, the signs are that it has made a big difference to  the 2013 holiday shopping season already.

SMS marketing has played a big role in the big business that retailers large and small enjoyed over the weekend.

One of the biggest players is ‘Best Buy’ and since last month, the electronics retail giant has been dramatically ramping up efforts to text consumers with relevant offers, information, and promotions this month in hopes of generating more foot traffic. read more

British Consumers warmly Embracing SMS Marketing

Consumers across the World are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing further north.

According to a report published  on Wednesday, SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers.

A recent survey spearheaded by a mobile solutions provider in the U.K. polled 1,572 mobile consumers who had downloaded an app in the UK, USA, Australia, New Zealand, France, Germany, and Spain. The findings indicate that 49% of those polled in the U.K. exhibit a preference for SMS and push messages. read more

SMS Marketing: How It’s Changing in 2013

The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By the start of 2013, in fact, the evolution of SMS marketing had elevated this platform to the pinnacle of its effectiveness with the mobile masses.
1. Improving Relevance for All: The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs. With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of quality SMS marketing services have allowed businesses, entrepreneurs, and advertisers of all sizes to equally capitalize on this powerful resource.
2. Spreading Across Industries: With a 90% average open rate, text messages are far more effective than email notifications when communicating with customers. From corner bakeries to multinational corporations, no longer is SMS marketing a resource tapped only by a select few industries.
3. Making the Most of Mobile Loyalty: Brands are racing to mobile like never before to bolster consumer loyalty. With nearly three-quarters of smartphone users now interested in loyalty programs accessible from their handsets, 2013 is shaping up to be a watershed year for mobile loyalty programs primarily driven by SMS-based enrollment and in-store engagement efforts.
4. Providing Value from Start to Finish: The value of SMS is no longer limited to the initial call to action. Beyond the delivery of a relevant offer, SMS is now used to purposefully provide everything from purchase “thank yous” and receipt confirmations, to rewards notifications and account status updates.
5. Delivering More Through Less: Today’s battle-tested SMS marketers are extraordinarily sensitive to the overall consumer experience and mindful of not overextending their welcome on mobile devices. By sending fewer SMS messages, the focus on more relevant and carefully crafted messages has boosted both campaign effectiveness and consumer comfort with SMS marketing.
For more information on SMS Marketing and how it could benefit you contact us at info@txtreme.co.uk read more

Mobile marketing targets the “most engaged” consumers

Mobile marketing targets the “most engaged” consumers

Mobile is the medium where the most engaged consumers tend to  be, according to an industry expert. Chia Chen, who is senior  vice-president of digital marketing strategy company Digitas, has  claimed that consumers are becoming keener to engage with brands using  mobile and questioned the best way for marketers can take advantage of  this trend. Speaking to directmarketing.thomsonlocal.com, he said: “What we’re realising, along with our clients, is that the most engaged folks on social networks are people who are accessing via mobile. So the  question is, how do we think about it from a mobile perspective in the  beginning? How do we make the social experience for them mobile at the  core?” SMS marketing could arguably be one method of reaching out to  consumers on their mobile. Chen also discussed the future of mobile  advertising on mobile platforms. He was reacting to a new eMarketer  report suggesting that social media marketing should now be primarily  focused on mobile users, as mobile users were visiting these websites  more frequently and staying on site for longer. It suggested that  understanding how consumers are using mobile devices has become “critical” to marketers and that marketing teams should strive to make  all their contact accessible on mobile.           

WEEKLY COMMENT 31.01.2013

WEEKLY COMMENT 31-01-2013

 By Chris Penniston

In the absence of anything of great interest concerning the matters normally discussed in the weekly comment. We thought that it might be useful to remind clients and visitors to the web-site what the Txtreme business is all about.

The SMS (Short Message Service) concept was developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. The innovation in SMS is Short. The GSM (Global System for Mobile Communications) is optimized for telephony, since this was identified as its main application. The key idea for SMS was to use this telephone-optimized system, and to transport messages on the signaling paths needed to control the telephone traffic during time periods when no signaling traffic existed. In this way, unused resources in the system could be used to transport messages at minimal cost. However, it was necessary to limit the length of the messages to 128 bytes (later improved to 140 bytes, or 160 seven-bit characters) so that the messages could fit into the existing signaling formats. read more

SMS- Best Mobile Marketing Channel

SMS Continues to be the Best Mobile Marketing Channel

With 102.4 per cent wireless penetration in the United States, More companies and organizations use SMS as a medium to reach out to existing and potential customers. Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach. Virtually all phones are SMS capable, which means the channel can reach 5 billion subscribers worldwide. The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion as long ago as June 2011, indicating a huge opportunity for marketers. And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes. read more