New Chinese Leadership

WEEKLY COMMENT 26-10-2017

By Barry Edwards

New Chinese Leadership

 

The main event this week was the party congress in China that decided the direction of policy and the new leadership for the next five years. Most of us are not well informed about China so I have put together comment from the specialists which in this case are The Brookings Institute and David Dollar. Below are the details of the people who will now govern China and some information about them followed by David Dollar’s comments; read more

CBI Industrial Strategy

WEEKLY COMMENT 27-07-2017

By Barry Edwards

CBI Industrial Strategy

 

The Confederation of British Industry (CBI) has published this week their response to the government’s Industrial Strategy green paper published on 23rd of January 2017. The CBI paper is a very thorough analysis and is a very comprehensive response with recommendations that enhance the discussion and the contribution from their members was impressive.

Since the publication of the green paper, the CBI has consulted with over 500 members, large and small, from different sectors up and down the country. The response was overwhelming – CBI members are extremely supportive of a modern industrial strategy. They agree with the high level goals, and believe the Government has identified the right issues and asked the right questions. The 10 pillars outlined in the green paper were broadly welcomed as the starting point for a transformative industrial strategy. If you click on the link below you can read the CBI response, it is 30 pages long and well worth reading. There is a summary of all the recommendations on page 29; read more

Text Messaging Revisited

Revisiting Text Messaging

Despite the abundance of apps and growing sophistication of smartphones, text messaging continues to offer one of the most universal, and reliable mobile interactions. In a mobile world of multiple devices, operating systems and service providers, messaging is the one common denominator through which all mobile devices communicate.

Recent surveys have shown that 96 percent of text messages are read within three minutes of delivery, and despite periodic news reports speculating on the decline of messaging, this channel continues to be the silent workhorse of mobile and will continue to offer an unmatched foundation on which companies can anchor their mobile strategy. The Txtreme text-messaging solution enables the delivery of a simple text message, or more sophisticated Text plus a tailor-made Email, empowering companies to deliver a range of personalized, time-sensitive content, including reminders, notifications, sales promotions, public safety alerts, photos, videos and audio clips. read more

5 Reasons Why SMS Marketing is Smart for Small Businesses

If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and prospective customers.Unquestionably, the advent of smartphones and tablets has delivered what are now the most powerful tools in the marketing arsenal of many small businesses. Correspondingly, the value of SMS marketing has become equally as apparent.SMS, which stands for “short message service,” is regarded today as an indispensable resource within the mobile marketing ecosystem. And if you’re not yet tapping into this immensely valuable resource, there are (at least) 5 compelling reasons why you should get off the fence and into SMS marketing. read more

SMS the new channel for customer support services

Many of us are now receiving a text from our banks informing us of our current balance etc. Pre-booked taxi’s text with their location, registration number, driver details, and ETA. If we book plane tickets we get a text confirmation. And our doctor’s send reminders so that we don’t forget an appointment the next day.

Why has everyone started sending us texts all of a sudden? Maybe it’s because, unlike emails, we read them all. Did you know that 90% percent of all SMS are read within three minutes of being received? And since over 85 % of the world adult population owns a mobile device, it is undoubtedly a very powerful communication tool. read more

Text Beats Mobile Marketing Apps Hands Down

Smartphones are fast becoming the digital gateway for consumers, replacing desktops and laptops as the preferred way for people to get online. Consequently, there’s a lot of hype around smartphone apps as a mobile marketing tool for retailers. But the growing preference for smartphones doesn’t mean apps are the best choice for mobile marketing. In fact, the evidence shows that text messaging is a far more effective choice.

A retail marketing strategy built around apps is dependent on users downloading and using the app. But a recent study found that 65% of smartphone users don’t download a single app during a given month. And while it’s true that people spend a lot of time interacting with their installed apps, it turns out that most of that time is spent focused on the user’s favourite app – It was found that users spend 42% of their total app time focused on their most-used app, e.g., Twitter, Facebook, Pinterest, etc. read more

Facebook Hit with Law suit.

Could Mistrust Spell The End Of The Social Giant?

Facebook, the popular social network with over a billion users world wide, has just been hit with a class-action lawsuit. The allegations, revealed in the FT, are that Facebook systematically scans the content of private messages so it can sell the data to third parties such as advertisers.

Facebook’s entire business model is based on the fact that it monitors what users write, like and up-load in order to sell this information on to others. I have covered some of the concerns about this in my articles ‘How Facebook Exploits Your Private Information’ and ‘How Facebook Likes Reveal Your Intimate Secrets’. In principle, there is nothing wrong with Facebook using our data to make commercial gains. In the end, the service is free and Facebook has to make money somehow. However, my biggest concern is that the data mining activities are not as transparent as they should be. read more

SMS Marketing showed great reults on Black Friday

Although not all sales data from Black Friday is in, the signs are that it has made a big difference to  the 2013 holiday shopping season already.

SMS marketing has played a big role in the big business that retailers large and small enjoyed over the weekend.

One of the biggest players is ‘Best Buy’ and since last month, the electronics retail giant has been dramatically ramping up efforts to text consumers with relevant offers, information, and promotions this month in hopes of generating more foot traffic. read more

British Consumers warmly Embracing SMS Marketing

Consumers across the World are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing further north.

According to a report published  on Wednesday, SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers.

A recent survey spearheaded by a mobile solutions provider in the U.K. polled 1,572 mobile consumers who had downloaded an app in the UK, USA, Australia, New Zealand, France, Germany, and Spain. The findings indicate that 49% of those polled in the U.K. exhibit a preference for SMS and push messages. read more

VENTURE BEYOND

 

 

 VENTURE BEYOND

 

 

 

A new concept in business growth funding …

 

 

 

 

 

 

 Contents

The Current Situation   3

VENTURE BEYOND   5

Executive Summary  5

Foreword   6

VENTURE BEYOND LTD   7

The Reasons for the Creation of Venture Beyond Ltd   7

Current Working Capital Finance Facilities  8

Enterprise Finance Guarantee (£2 billion)  8

The Regional Venture Capital Funds (£224 million)  9

Enterprise Capital Funds (£205 million)  9

The Business Payment Support Service (BPSS)  9

The Business Bank  9 read more

SMS Marketing: How It’s Changing in 2013

The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By the start of 2013, in fact, the evolution of SMS marketing had elevated this platform to the pinnacle of its effectiveness with the mobile masses.
1. Improving Relevance for All: The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs. With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of quality SMS marketing services have allowed businesses, entrepreneurs, and advertisers of all sizes to equally capitalize on this powerful resource.
2. Spreading Across Industries: With a 90% average open rate, text messages are far more effective than email notifications when communicating with customers. From corner bakeries to multinational corporations, no longer is SMS marketing a resource tapped only by a select few industries.
3. Making the Most of Mobile Loyalty: Brands are racing to mobile like never before to bolster consumer loyalty. With nearly three-quarters of smartphone users now interested in loyalty programs accessible from their handsets, 2013 is shaping up to be a watershed year for mobile loyalty programs primarily driven by SMS-based enrollment and in-store engagement efforts.
4. Providing Value from Start to Finish: The value of SMS is no longer limited to the initial call to action. Beyond the delivery of a relevant offer, SMS is now used to purposefully provide everything from purchase “thank yous” and receipt confirmations, to rewards notifications and account status updates.
5. Delivering More Through Less: Today’s battle-tested SMS marketers are extraordinarily sensitive to the overall consumer experience and mindful of not overextending their welcome on mobile devices. By sending fewer SMS messages, the focus on more relevant and carefully crafted messages has boosted both campaign effectiveness and consumer comfort with SMS marketing.
For more information on SMS Marketing and how it could benefit you contact us at info@txtreme.co.uk read more