WEEKLY COMMENT 14-03-2013

WEEKLY COMMENT 14-03-2013

By Barry Edwards

There have recently been two reports concerning manufacturing in the UK and the USA as well as another one about research in the UK which I thought worth commenting upon since it is a subject that is often discussed by business colleagues with whom I associate. Unfortunately, there does not seem to be much interest from the media outside the financial press which is why I am making it the feature of this week’s comment.

The three reports are:- read more

WEEKLY COMMENT 7-03-2013

WEEKLY COMMENT 7-03-2013

By Barry Edwards

You will probably have seen a lot of mention about the USA budget control referred to as ‘The Sequester’ in the last week. This actually came into effect on the 1st of March without much comment from the general media in the UK. Amazingly, the only reaction has been that the American Dow Jones index and the British FT 100 index reached new record highs on Tuesday.

Before I comment any further, it is best to explain what it is all about and the following was taken from ‘Wikipedia’ since it gives all the basic facts without going on too much. If you know what it is all about skip the next four paragraphs in italics. read more

WEEKLY COMMENT 28-02-2013

WEEKLY COMMENT 28-02-2013

By Barry Edwards

There has been a lot of talk about the loss of the AAA rating for UK government bonds from Moody’s in the last week. The politicians are trying to score points off each other over this without having much effect on the markets or convincing anyone else that it actually has any effect on the cost of borrowing. Does any of this make a difference to future economic growth? That’s our topic for this week.

Other countries that have lost their AAA ratings recently are the USA and France which had no effect on their government bond prices and yields remain unchanged. In fact, there are only a few countries that still retain their AAA rating. The markets have taken the view that a sovereign country able to print money is never going to default. Although France is a Euro zone member, the European Central Bank (ECB) has made it clear that it will do whatever it takes to prevent a market collapse in any members’ government bonds. read more

WEEKLY COMMENT 21-02-2013

WEEKLY COMMENT 21-02-2013

By Barry Edwards

Since David Cameron made his statement on the European Union (EU), the Swedish finance minister, Anders Borg, a highly respected commentator on all matters financial has given his views this week on where we are with the dilemma of the Euro zone and the other 10 members of the EU.

To highlight what he said, here are the main points:-

‘I would strongly argue that the euro countries should be more hesitant when they are talking about moving towards a fiscal union. They might create something that solves very little but undermines the whole fundamental structure of the European Union’ read more

Mobile marketing targets the “most engaged” consumers

Mobile marketing targets the “most engaged” consumers

Mobile is the medium where the most engaged consumers tend to  be, according to an industry expert. Chia Chen, who is senior  vice-president of digital marketing strategy company Digitas, has  claimed that consumers are becoming keener to engage with brands using  mobile and questioned the best way for marketers can take advantage of  this trend. Speaking to directmarketing.thomsonlocal.com, he said: “What we’re realising, along with our clients, is that the most engaged folks on social networks are people who are accessing via mobile. So the  question is, how do we think about it from a mobile perspective in the  beginning? How do we make the social experience for them mobile at the  core?” SMS marketing could arguably be one method of reaching out to  consumers on their mobile. Chen also discussed the future of mobile  advertising on mobile platforms. He was reacting to a new eMarketer  report suggesting that social media marketing should now be primarily  focused on mobile users, as mobile users were visiting these websites  more frequently and staying on site for longer. It suggested that  understanding how consumers are using mobile devices has become “critical” to marketers and that marketing teams should strive to make  all their contact accessible on mobile.           

WEEKLY COMMENT 14-02-2013

WEEKLY COMMENT 14-02-2013

By Barry Edwards

There are three subjects that I would like to make a comment on this week. They are the statement by Anthony Jenkins of Barclays Bank, Cyprus and Barrack Obama’s State of the Union address.

They seem to summarise how the official world is looking at the next few years of our economic development and the rhetoric of political opinion.

In the case of Barclays Bank, the most telling statement of the announcement was:-

‘The behaviours which made headlines during the year stemmed from a period of 20 years in banking in which the sector became too aggressive, too focused on the short term and too disconnected from the needs of customers and clients and the wider society’. read more

WEEKLY COMMENT 7-02-2013

WEEKLY COMMENT 7-02-2013

By Barry Edwards

The Chancellor’s speech about the legislation parliament is preparing to improve the regulations to control banks, which is due to be finalised in 2015, was centred around the intention to enforce the ‘ringfencing’ plan put forward by John Vickers in his report.

Many people and politicians feel that the banks must be made to separate their investment banking from the personal and smaller business activities to prevent another financial crisis occurring again. Creating two distinct businesses within the same bank is the proposal agreed upon by government and a reluctant banking industry which is referred to as ‘ringfencing’. This should make sure the investment banking side does not utilise funding from the retail business to carry out its ‘casino’ style functions, as it has become known. read more

WEEKLY COMMENT 31.01.2013

WEEKLY COMMENT 31-01-2013

 By Chris Penniston

In the absence of anything of great interest concerning the matters normally discussed in the weekly comment. We thought that it might be useful to remind clients and visitors to the web-site what the Txtreme business is all about.

The SMS (Short Message Service) concept was developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. The innovation in SMS is Short. The GSM (Global System for Mobile Communications) is optimized for telephony, since this was identified as its main application. The key idea for SMS was to use this telephone-optimized system, and to transport messages on the signaling paths needed to control the telephone traffic during time periods when no signaling traffic existed. In this way, unused resources in the system could be used to transport messages at minimal cost. However, it was necessary to limit the length of the messages to 128 bytes (later improved to 140 bytes, or 160 seven-bit characters) so that the messages could fit into the existing signaling formats. read more

WEEKLY COMMENT 24-01-2013

WEEKLY COMMENT 24-01-2013

By Barry Edwards

http://www.number10.gov.uk/news/eu-speech-at-bloomberg/

If you would like to read David Cameron’s entire speech, right click on the link above and click on ‘Open Hyperlink’. This should work for most browsers, otherwise copy the link and paste it into your email address box at the top of your screen and click enter. It takes about 20 minutes to read the paper.

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The European Union Debate

The speech by David Cameron has reawakened the debate about the EU and had an enormous impact worldwide as soon as the script was released. It has stimulated reaction from many politicians, businessmen, commentators and reporters. This is the first time that a major political figure has set out a framework for discussion about the concept of the EU since the financial crisis threatened the very existence of the Eurozone and the currency it has created. read more

WEEKLY COMMENT 17-01-2013

WEEKLY COMMENT 17-01-2013

By Barry Edwards

 

The news that HMV and Blockbuster have called in the administrators are the latest casualties in the UK high street that is a direct result of the gradual shift by many consumers buying product on line. Other companies selling electrical and photographic merchandise have met the same problems clearly demonstrating that this trend is gaining momentum.

Recent statistics for the Christmas period show that 20% of all purchases were made over the Internet which must surely be a trend that will only increase. In reality there has to be some kind of level where the equilibrium between the Internet and the high street will settle and in my view this is likely to be around 40-50% of all purchases. read more

SMS- Best Mobile Marketing Channel

SMS Continues to be the Best Mobile Marketing Channel

With 102.4 per cent wireless penetration in the United States, More companies and organizations use SMS as a medium to reach out to existing and potential customers. Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach. Virtually all phones are SMS capable, which means the channel can reach 5 billion subscribers worldwide. The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion as long ago as June 2011, indicating a huge opportunity for marketers. And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes. read more

WEEKLY COMMENT 10-01-2013

WEEKLY COMMENT 10-01-2013

By Barry Edwards

 A Happy and Prosperous New Year to everyone from the Txtreme team.

As we moved into the New Year we stepped back from the fiscal cliff and started the year with unenthusiastic acceptance of the political agreement from the markets and financial commentators. The result, surprisingly, was a boost to stock markets around the world and a general air of confidence prevailed for a few days. This seems to be dissipating fairly quickly as the forecasts for 2013 are becoming gloomier. read more