The plan is to attract specific sponsors from a range of business activities who will also contribute to posting and assist with the overall content of the site. The intention is to concentrate mostly on matters financial for those people who wish to find out about different ways of accessing finance and suggestions to improve that process. The main objective is to create a forum for open discussion about the detail of new ideas that are proposed on the blog from all the commentators and sponsors who contribute.
When a new concept evolves and everyone who wishes has made their comments, a paper or report will be prepared for wider distribution in the media to gain reaction from anyone who has recommendations to enhance the proposal. It is hoped the blog will become the first place people visit to research new ideas in the financial world to make the process of funding business and governments more functional and suitable to promote economic growth worldwide.